Puritas Metal Products needed a new online presence to display their wide range of custom metal products and fasteners. It was a desire of the staff to use the website as a pre-sales tool. The staff spent much of their day answering phone calls and emails researching part numbers that were frequently being updated by agencies higher up. It was also important that the website be easy to use regardless of the device a user is browsing on.

Apex 77 developed a custom website for Puritas utilizing CraftCMS. The website houses all of Puritas’ inventory. To help the pre-sales process we created a system that allows website users to see parts even if they are searching by an old part number. This is key to Puritas’ customer base.

The new website also allows Puritas to group part numbers where only slight differences exist. This helps users more easily find what they are looking for and keeps the display of information clean.

The website contains a clear call to action and has been a great improvement to Puritas’ business.